MVP for Edu Fintech App - EDG grand (Singapore)

BBV_project
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MVP for Edu Fintech App – EDG grand (Singapore)

On January 5th, 2022, I received this message:

“They need a UX/UI designer to:

1) conduct market research and customer research, speak to the business owner to understand the vision

2) review the current UX/UI flow and propose 3 mock-up concepts at the beginning before implementing them throughout the entire purchase flow

3) based on the final selected concept, proceed to create all wireframes and UI assets for the app’s interface.”

Problem:

Users’ problem is that they do not know what stocks/options to choose for investing/trading.

The main tasks:

1) UX study: customer, market research
2) Analysis of gaps based on user flow audit
3) Propose new concepts: mock-ups
4) Streamline selected mock-up and implement and design entire assets for the platform

Solution:

The solution should focus on users’ need for assistance to find the best stock/options and make less effort for trading or investing.

What was done:

  • UX research;
  • Product definition;
  • Stakeholder interviews: interviewing key stakeholders to gather insights about business goals;
  • Value proposition mapping: thinking about the key aspects and value propositions of the product: what it is, who will use it, and why they will use it;
  • Concept sketching: creating an early mockup of the future product ( low-fidelity paper sketches of the product architecture);
  • Individual in-depth interviews (IDI): In-depth interviews provide qualitative data about the target audience, such as their needs, wants, fears, motivations, and behavior;
  • Creating user personas;
  • Creating user stories. “As a [user] I want to [goal to achieve] so that [motivation].”
  • Storyboarding.  A story about how a user interacted with a product;
  • Sketching;
  • Creating wireframes;
  • This is the current project, and there is what to be done:
  • Creating a design system;
  • Creating prototypes;
  • Testing;
  • Edits;
  • Validation (Testing);
  • Finalize design assets.

Product definition

A user story

User Journey Map

The Journey map has confidential information, 
if you have questions regarding it please contact me.

User Flow Chart

Wire-framing & Prototyping

Clickable prototyping

 

The Lesson Taken

  1. User Experience Audit: Embark on a comprehensive assessment of your existing product or website to uncover usability issues, accessibility concerns, and opportunities for enhancement.
  2. Usability Testing: Engage real users in interactive sessions to reveal how they connect with your product, pinpoint pain points, and collect feedback for continuous improvement.
  3. Interaction Design: Transform your user interaction and experience by crafting wireframes, prototypes, and high-fidelity mockups.
  4. User Research: Utilize surveys, interviews, focus groups, and other research methods to delve into user needs, aspirations, and preferences, shaping informed UX design decisions.
  5. Information Architecture: Streamline the organization and structure of content and features, empowering users to effortlessly locate what they require.
  6. Accessibility Assessment: Appraise your product or website against accessibility guidelines, such as WCAG 2.1, guaranteeing seamless experiences for people with diverse abilities.
  7. A/B Testing: Experiment with various design alternatives to pinpoint which excels in conversion, engagement, and overall user satisfaction.
  8. Ongoing UX Support: Benefit from continuous consulting, strategy, and design services to keep your product or website in top shape as it evolves.

The MVP Launch 

Dive into the captivating world of user experience by fully embracing these powerful lessons, allowing you to connect deeply with your users:

  • User Empathy: Immerse yourself in the thoughts, feelings, and obstacles encountered by your users, creating genuine connections that cater to their needs and desires.
  • Big Data Issues: Test data a lot and choose your data providers carefully.
  • Collaboration: Appreciate the impact of cross-functional teams in crafting user experiences (designers, developers, data analysts) and their time.
  • User-Centered Focus: Keep users at the core of your design, prioritizing their aspirations, preferences, and objectives to shape products and services that genuinely resonate with them.
  • Growth Mindset: Nurture a relentless passion for learning and enhancement.

By adopting these lessons, you’ll unlock the ability to create truly extraordinary user experiences that captivate your audience and propel your products and services to long-lasting success.

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